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Thank you Frey Automotive, with a shout-out to Johnny. We truly have enjoyed our work horse of a van, with many more miles to go. This luxury ram van is top notch for the completion of our business. True pleasure in doing business with y'all.


I purchased a truck from JJ over at Frey Automotive, and I’m absolutely stunned at how nice this thing is! They had it listed at a fair price and judging by that price I never would have guessed it was in as good of a condition as it is. The sales transaction that I had with JJ was a no pressure, take-your-time-and-check-it-out type of interaction. The vehicle also came with a generous warranty from Frey Automotive which in used sales is rare to receive. Thank you all at Frey Automotive!

Great Service PERIOD!!

 I’ve lived in Wind Lake now for over 20 years and have been going to Frey’s for service on my cars countless times. Here’s what I can tell you. You will NOT find a better place to get your vehicles serviced. PERIOD. Friendly, fair, courteous, honest. Thank you Frey’s for serving your Wind Lake community !


Great place to have your vehicle worked on. Very honest and forward about everything. Friendly and very clean environment. I would highly recommend.


Great place to have your vehicle worked on. Very honest and forward about everything. Friendly and very clean environment. I would highly recommend.

Sincere Reliable

I bought a vehicle from Frey a
couple of years ago. Frey went the extra mile to satisfy my needs and have done so every time I needed service. A truly
sincere reliable organization.

No Crazy Sales Tatics

Excellent service, no crazy sales tactics and the car and prices were great! Thank you for one of the best car buying experiences.

One Of The Best!!

Frey Automotive is one of the best dealerships I have ever worked with! My sister was looking for a good, reliable car after she had some bad luck with a previous car purchase. We worked with John who was friendly, honest, engaging, knowledgeable and professional! He made the buying process easy and stress free for my sister. In the future, Frey Automotive will be the first place I look when I purchase! Thanks for your wonderful service and family-friendly atmosphere 💕

Simple And Easy!

Just bought a new car.Salesman John was a huge help simple and easy transaction all the way thru was able to answer all question thanks for everything John.

Good Service Fair Price

Good service, fair price, work done as promised. No upsell push. Great option if you dread hanging out at big dealerships.


This place is awesome! Fast professional good prices. Can't say enough good stuff about them. Thanks Johnny for taking good care of us. We will be back when we need another vehicle.

Great Place !

Friendly, knowledgeable, honest. Can't beat this place

Great Customer Service !

Bought a 2007 Chevy Cobalt in late October. Started having a little trouble with the oil intake. After talking with Nick in service it was determined he would take care of me. He did and I'm back up and running. Sometimes attitude is everything. Nick and Frey Automotive... you will be recommend to my friends. Thank You. 

5 out of 5 stars

 Frey Automotive contacted me 2 days after I asked for an availability check on a 2016 Camry. We set up an appointment with Johnny to see the vehicle, and it was everything he said it was. Johnny was easy going and very professional. He didn't push my wife and I into a sale but we were eager to purchase the camry prior to leaving. I wouldn't hesitate to buy another vehicle from Frey Automotive. Just ask for Johnny. 


The entire team at Frey Automotive are truly customer oriented. They were very helpful when selecting a new vehicle. They went out of their way to correct any issues that arose and to ensure I was a very satisfied customer. I will continue to have them service all of our families vehicles


J.J Frey and the staff at Frey Automotive were very attentive and went the extra mile to help me with my vehicle purchase. J.J. gave me great advice, helping me sort out the details and made for a great experience. I'm very happy! Thank you! Dan B.


What an awesome car buying experience!! Johnny did a great job throughout the sales process, easy to work with and never felt pressured as you do at most Car Dealerships.


Thank you John for a fantastic vehicle and buying experience! I love my new 2016 Dodge Grand Caravan. Highly recommend Frey Automotive.

Loyal Customer

I am a loyal customer of Frey Auto for many, many years. I have also purchased 2 vehicles from their used car lot as well and use them EXCLUSIVELY for all my car repairs. I love this company because they are CONSISTENTLY trustworthy, honest, and knowledgeable. I know when I take my car to Frey they will treat me fairness and honesty. JJ and his service writers Nick and Scott are up-to-date on the latest technology and are not "trying to sell me something I don't need." The service writers explain needed repairs clearly and advise me with knowledgeable explanations that I totally trust. The staff is always extremely friendly, polite and professional. If my car needs to be evaluated over a period of time, Frey offers loaner cars! ! ! These guys are truly THE BOMB. I would and have recommended them to everyone ! ! !


My experience at Frey Automotive was nothing but positive. I am a first time car buyer and they helped me every step of the way. J.J. the owner helped me when I was test driving cars and helped me find exactly what I was looking for in my price range. When I came to close my loan and sign the deal John was extremely helpful and did everything he could to make the experience positive for me. If I ever have to buy a car again I will definitely do business with them again.

Super Easy!

My expectations were exceeded by my super easy used car buying experience. I happened to walk in at closing time and JJ was still there. He helped me and I purchased a car that day. I spotted my car online about a month earlier. It was still there when I went to Frey so I bought it. 

Highly Satisfied !

Recently purchased a used vehicle. John was an excellent sales representative and seemed interested in making the process as convenient and simplified as possible. Highly satisfied with my experience and will recommend Frey Automotive to others. 

Awesome Experience !

Excellent salesman, awesome experience, and I will be going back to them for my next vehicle purchase.

Great Place !!

Great place to buy a car or gets yours repaired. Have loaners for when yours is being repaired friendly staff and will show you what's wrong with your car before they fix it so you know your getting it fixed right the first time.

World Class!!

World class. That's the phrase I would use to describe these guys. I have never been as impressed with the process of buying a vehicle as I was when I bought from Frey. I usually don't write reviews, but I felt compelled to do what I can to help get the word out about them. First off, they have a great selection of cars at prices that surprised me for being an auto dealer. The profit margin had to be pretty slim. When my wife and I got there to check out a car that we saw on cars.com, we met Mike. What a friendly and down-to-earth guy! He gave us the keys to the car and we took it for a test drive. The car was solid, with just a couple things that concerned us. We told Mike about the concerns and he said that he could have their service guys take a look at it. Since it was Saturday, we would have to come back, but we bought the car and Mike put in writing that the purchase depended on our concerns being addressed. I came back with the car a few days later and met Nick, their lead service technician. Nick is obviously very skilled at what he does, and he was very organized and concerned about my experience with Frey. He really cared. He handed me the keys to a loaner vehicle (which was free of charge, other than the gas!) and I happily left for home. Nick called me and kept me updated on the progress the whole way. When the car was done, the transaction went so quick and smooth. I drove home that day thinking, "Wow, these guys are awesome!" I came to find out too that one of my coworkers lives a few houses down from Frey and deals only with them for life because he has never had a poor experience. I will probably be a customer for life now too, as long as I live in southeastern Wisconsin. That's how impressed I was. Truly a world-class experience.
This consumer had a POSITIVE experience with this business.
This consumer WOULD recommend the business to a friend, family member, neighbor or colleague.
reviews from James

Thanks Very Much!

Mike, You made me  extremely Happy Today. For 15 mo. my life has had more downs, then ups, ever since I became ill. So my RIDE home was awesome :). I do believe this is the truck that will help me out now & into the future. I do appreciate how you went the extra mile, to put me here. Thanks so much for making this possible with pricing it just right. I will tell folks how wonderful it is at Frey Auto. I already knew JJ was a Great guy. I'm happy his business is doing well. He's always been a dedicated worker when it came to cars. So, Craig thanks you for the Football. And have a wonderful day, and now my daughter wants a newer vehicle then what she has. Lol. Her car (Was better then my Old truck). 2005 Pontiac Grand Am. So, maybe we will be seeing you soon. I told her to finish college first. Take Care, Dawn & Craig :) :) and the Pups!!!

Happy Shoppers

Happy Shoppers

from Antioch, IL |

Rating from Mom of 2

Customer Service 5 out of 5
Buying Process 5 out of 5
Quality of Repair N/A
Overall Facilities 4 out of 5

We were shopping to replace the traumatic loss of my daughter's car due to another driver failing to yield the right of way. My daughter was VERY attached to her first vehicle. During an extensive (internet, phone, and in-person inspection) search of the surrounding six counties, we had narrowed our acceptable choices to four vehicles. The vehicle we eventually chose was located at Frey Autos which is located about 40 miles from our house. Beside the fact that we had found a wonderful vehicle, there were other reasons for choosing to make our purchase at this location. First, Mike (the sales manager) spoke to me like a real person - no high pressure sales, understanding of our plight, and the ability to work with the challenges that we faced. Mike made wonderful suggestions that eventually enabled my very choosy daughter to make her purchase. Mike also mentioned that he could help in the search for a suitable car for my son when he is ready to purchase. She now has a "new" car that we expect to take her thru her four years of college, and potentially beyond. Thank you Frey Auto, and Mike, for being in the right place at the right time for our family!

Very Pleased

Just a follow up,  I am very pleased with how this has all turned out and I wish I would have contacted you sooner. Nick was incredibly easy to work with, and the fact that you guys took the car through emissions was just  icing on the cake. 

I will recommend Frey Auto to anyone I can and my wife and I will be back in a few years for another car when our son turns 16.

Thanks Again,


Awesome Service

JJ I just wanted to take a moment to say thank you for the excellent service you guys provided when I brought my car in last month..Having had used many different service providers in the past couple of years I found your service to be 'EXCELLENT" in comparison.

I would recommend Frey to anyone in need of auto repairs. Thanks for providing excellent, honest, & timely customer service.



Great timing on the delivery of the Dakota!  (2 feet of snow)  I made it to work on two days when I know neither of my 2 cars would have made it. I am extremely staisfied with the truck!
Thanks Again,

No More Big Dealerships!!

I used to go to the large dealerships...NEVER AGAIN.  JJ ,thanks so much for looking at my car and repairing the obnoxious squeek, you are awesome!! You are now my mechanic for life!!



Hi Mike, THANK YOU so much for going the extra mile to help us find a vehicle and a deal for us. It is just great, please pass this on to all who helped make this an exceptional experience. Again, thanks for all your help.

David & Alice
Monroe Wisconsin


Hey Guys just a brief note to let you know we love the 97 Chevrolet Venture!

Thanks again!


Thanks again for finding me such a great truck! God sent it to you just for me!
Thanks again,
Bruce and Andrea

Love our new Bravada

Frey Auto, We REALLY appreciate everything that you did for us!!! We LOVE our new Bravada!
Thanks again,
Steve and Becky


Dear Frey Auto, I bought a used auto from the sales manager Mike, I just had to let you know what a pleasure it was doing business with Mike and all concerned. The fact that you have honest people working for you is rare these days. The vehicle was represented honestly and I had no surprises.

I live in Sheboygan but will recommend your car lot to anyone that will listen, I am very pleased.

Thanks Again,
Sheboygan Wis.